And we love Costco. We're executive members. We go once a month. We buy tons of things there: organic produce, toothpaste, peanut butter, paper towels. We got our Christmas cards and our treadmill there. When our air conditioner went out last month, the replacement came from Costco. We're hooked. Just like this lady.
This is a screenshot of a palette of Advil that was highlighted in an interview. The journalist noted that, sold in any other store, 90% of consumers would never buy a 360-count bottle of pain relievers.
But when it's at Costco?
90% of consumers (myself included) will buy it.
Kenny is the other 10% in the latter half of this example. He thought I was ridiculous ("Why do you need an Advil for every day of the year?!"). Nope, I'm normal! CNBC said so!
Do you shop at Costco or other warehouse stores? What is your favorite thing you've bought there?